October 11-13, 2022 | Birmingham


Conference Schedule


8:30am | Alabama REALTORS® Foundation
Golf Tournament

Grab a teammate and join us for our 2nd Annual Golf Tournament to benefit the Alabama REALTORS® Foundation. This is a separately ticketed event, and all proceeds will go to the Foundation.

What's included?

Entry: $399 per two-person team. Each two-person team receives green fees and a cart. Soda and brunch included during play. Proceeds will benefit the Alabama Realtors® Foundation.

RTJ Trail at Oxmoor Valley
Check In: 7:30am
Shotgun Start (Best Ball): 8:30am

You will need to submit each team member's name and individual USGA handicap information during registration. Only one person needs to register the team.

5:30pm | Welcome Reception

Powered by First Federal Mortgage
Kick off the start of our 2022 Annual Conference with light hors d'oeuvres and an open bar. Included with the Annual Awards Celebration & Installation ticket. (Cocktail attire.)

7:00pm | Annual Awards Celebration & Installation Dinner

Powered by Regions Mortgage
Join us as we celebrate our fellow Realtors® who went above and beyond and also install our 2023 Executive Committee. Includes three-course meal and wine. Special Guest NAR 2023 President Kenny Parcell will be joining us. (Cocktail attire.)

8:30pm | Awards & Installation Reception featuring Live Music

Powered by Regions Mortgage
Dance the night away with live music from the Ascension Band and an open bar! Included with Annual Awards Celebration & Installation ticket.(Cocktail attire.)



General Session

8:30am | Welcome

Moderator Brian Copeland & 2022 AAR President Wes Grant

8:35am | Creating Powerful Moments in Tough Times

Speaker Brian Copeland

Session Details

With all the tools and tech, still, there's nothing more important that human interaction when it comes to buying your home or selling the place you've made your life. The Alabama real estate market is an exciting, complex market. Entering that market is a dear moment. As you create your powerful moment, let Brian walk hand-in-hand through the process with you.

9:30am | Running Your Business in a Low Inventory Market

Speaker Maura Neill

Session Details

Low inventory market means a skill set shift. You need to know how to generate inventory, market yourself to get more listings, handle multiple offers to the sellers AND position buyers’ offers in a multiple offer setting. In this session taken right from the trenches of today’s market, Maura will even address the psychology of the unrealistic seller and the disappointed/angry buyer

11:00am | Real Estate at the SPEED OF NOW

Speaker Jorge Guerra

Session Details

The game has changed - are you ready?  Blaze a trail in today's fast-paced high-tech real estate industry with a strategy that will make your business boom.

12:00pm | Lunch

Special Guest Speaker Lt. Governor Will Ainsworth


1:00pm | How to Value Your Time & Content

Speaker Marki Lemon Rhyals

Session Details

REALTORS®, stop being stressed by what to post online. Create a 12-month marketing calendar of relevant content that connects you to the businesses and community that you serve. Discover resources that supply you with content and wake up daily knowing what to post and when to post it.

2:00pm | Explore Birmingham

Enjoy the Magic City on your own! 

5:30pm | Major Investor Reception

This reception is reserved for ARPAC Major Investors.




10:00am | Broker Best Practices & Business Training

This is a separately ticketed class for $49.
Instructor Jorge Guerra
Powered by Exit Realty

Course Details

Learn from a High Performing Brokerage in South Florida about marketing strategies, the importance of training and educating your agents, best practices for recruiting and retaining the best agents and how to run the business side of your brokerage. 

Registration Information

Ticket Details

Annual Awards Celebration & Installation


Includes admission to Welcome Reception, three-course meal, open bar, and After Reception featuring live music.

General Session


Includes lunch.

GRI: Technical Skills


Broker Best Practices &
Business Training


Alabama REALTORS® Foundation
Golf Tournament

$399 for a Two-Man Team

All proceeds benefit the Alabama REALTORS® Foundation. Only one person needs to register the team.



Hotel Recommendations

Ross Bridge Golf Resort & Spa

The Alabama REALTORS® 2022 Annual Convention will be held at the Ross Bridge Golf Resort & Spa in Birmingham. 

The Alabama REALTORS® room block at Ross Bridge is now full. 

You can use the link below to reserve a room at Ross Bridge at the standard rate depending on room availability. 



Hyatt Place

Rooms are also available at nearby Hyatt Place, which is just a short drive away. 

The room block deadline has passed, but you can still book a room at the standard rate. Rooms are first come, first served. Please use the button below to book your room at Hyatt Place. 




Lt. Governor Will Ainsworth

Meet Lt. Governor Ainsworth

Lieutenant Governor Will Ainsworth, husband to Kendall and father to Hunter, Hays, and Addie is a small business owner and farmer from Marshall County. Prior to entering public service, he worked as a youth pastor at Albertville’s Grace Fellowship Church.

He was co-founder of Dream Ranch and the Tennessee Valley Hunting and Fishing Expo. He currently owns Ainsworth Real Estate and Ainsworth Homes which specializes in residential real estate construction and development. Ainsworth also owns a commercial Hereford and purebred Brahman cattle operation in Guntersville.

In 2014, Lt. Gov. Ainsworth felt the call to serve his community through elected office and won a seat in the Alabama House of Representatives. While serving in the House he was a champion for public education, passed election integrity legislation, supported pro-business, agriculture, and issues protecting family values.

Keeping a self-imposed legislative term limit promise, Ainsworth declared his candidacy for lieutenant governor in 2018 and received the most votes of any candidate for constitutional office on the general election ballot.

Through the work of the Lieutenant Governor’s Commission on a 21st Century Workforce he has focused on improving workforce development so that Alabamians may fill and retain long-lasting, well-paying, 21st Century jobs and help Alabama become the ‘Workforce Engine of the Southeast.”

Ainsworth, who is committed to providing quality public education to Alabama’s schoolchildren, is a strong supporter of the state’s nationally recognized “First Class” Pre-K program.

As Chairman of the Alabama Small Business Commission, and through work with national business leaders, Ainsworth also works to promote policies that allow both new and existing businesses - ranging from small, mom-and-pop operations to Alabama's largest employers - to grow and expand.

Ainsworth serves as Chairman of the Alabama Military Stability Commission which works to ensure Alabama always remains the most military and veteran friendly state in the country. Through his work with the Commission, Lt. Governor Ainsworth was awarded the Pete Taylor award by the U.S. Department of Defense for his work on behalf of military members and their families.

He was also elected as national chairman of the Aerospace States Association, which brings together aviation and space interests across each state to provide networking opportunities, grow jobs and expand economic development.

Brian Copeland

Meet Brian

Brian Copeland is the founder and CEO of Doorbell Real Estate in Nashville, Tennessee. He has appeared on numerous HGTV and The Learning Channel television shows and served as one of Facebook’s Global Community Leadership Council members. He has been one of the most sought after real estate speakers and consultants in the country, emceeing and keynoting some of the largest conferences in the industry. He has earned spots on T3’s Social Influencers Power List and Inman’s Most Influential List. He has represented Facebook on stage 
at their Marketing Week Executives’ Meeting in New York City and at the CMX Summit in Los Angeles. Brian not only a sales leader and industry influencer, he gives tirelessly in 
the REALTOR leadership arena. In 2019, he served as the Vice President for Association of Affairs for the National Association of REALTORS. He was the 2017 President of Tennessee REALTORS and was Nashville’s REALTOR of the Year in 2011. Brian founded and runs one of the largest technology camps in the nation each Spring in Nashville, attracting more than 1500 real estate professionals from 30 states and three continents. Brian and his spouse live with their two children on a farm where they raise cows, goats, chickens, and alpacas.

Shulanda Franks

Meet Shulanda

Shulanda Franks is the Qualifying Broker of IXL Real Estate North Central  in Mobile. She has been with IXL Real Estate since 2020  and in the Real Estate industry since 1998. Shulanda provides stellar services to both real property buyers and sellers along the Gulf Coast by bringing a high level of resourcefulness to each transaction. She is highly qualified to handle both residential and commercial Real Estate transactions. Shulanda has proven herself as a leader in both the Real Estate industry and the community. In 2018, she graduated from Leadership-AAR (Alabama Association of REALTORS®), the Graduate, REALTOR® Institute in addition to earning the certification to teach Real Estate courses in Alabama and as a Certified Distance Education Instructor (CDEI). Shulanda has also attained the distinguished title of Dr. Shulanda Franks from the University of Southern Mississippi by earning a Ph.D. in Education and Psychology in 2015.

Jorge Guerra

Meet Jorge

Born in the boom and raised in the crash, Jorge L. Guerra Jr. has been recognized as a forward-thinking real estate expert as it pertains to digital marketing, serving as a keynote speaker at a number of national and international high-profile industry events. Guerra delivers a fast-paced snap-shot with a blend of humorous anecdotes and solid selling principles that reflects the accelerated industry in which we work and live in today.

A dynamic industry thought leader. Since launching his brokerage firm Real Estate Sales Force (RESF) 15 years ago, his company has grown significantly with four offices throughout South Florida and over 500 agents. A real estate expert and international keynote speaker, Guerra knew that it was no longer about curb appeal, but rather web appeal. Through the marriage between digital marketing and real estate, Guerra's uber-successful firm and strategic vision catapulted him into success. Most recently, he was named the 2020 Chairman of the Miami Association of Realtors, the largest real estate association in the nation, and the 2021 Global Liaison of the National Association of Realtors (NAR).

Guerra has won several prestigious awards including the LBA “Firm of the Year,” Coral Gables Chamber of Commerce Rising Star Award and the BASF Platinum award for “Best Broker of the Year” in the division of Personal Achievement. Among his most recent achievements, Guerra was named one of 50 Real Trends Game Changers, as well as the Top 500 Power Broker Report for RIS Media and The Top 1000 brokerages listed in the Swanepoel Mega 1000 – among others.

Marki Lemons Ryhal

Meet Marki

One of 100 speakers selected out of over 500 speakers to speak at the REALTOR® Conference & Expo eight times (face-to-face and virtually) with high program evaluations, and an INMAN Closing Keynote Speaker. Marki Lemons Ryhal is a licensed Managing Broker, REALTOR®, avid volunteer, Major Donor, and International Best Selling Author of The Modern Real Estate Professionals Guide to Success. In 2019 Marki was nominated as an RISMedia’s Real Estate Newsmaker and inducted into the REBAC Hall of Fame.

Marki Lemons-Ryhal is dedicated to all things real estate. With 30 years of marketing experience, Marki has taught over 500,000 people (face-to-face and virtually) how to earn up to a 2682% return on their marketing dollars.

Marki holds a Bachelor of Science in Management from Chicago State University, a Master’s in Business Administration from Saint Xavier University, and sixty-four real estate-related licenses, certifications, and designation.

Maura Neill

Meet Maura

Maura Neill (ABR, AHWD, CRS, e-PRO, MRP, PSA, MA) is a second-generation REALTOR® who combines her love for the industry with her passion for education. Before getting into the real estate business in 2001, Maura taught at Florida State University and University of Phoenix. She is an active agent with RE/MAX Around Atlanta, leading her team and representing buyers and sellers on a day-to-day basis. She considers education – both of clients and of other real estate professionals – an important part of her role as a REALTOR®.

Maura is a national real estate presenter and a sought-after speaker for leadership training. In 2021, she was a member of the NAR Leadership Team, serving as President Charlie Oppler’s Public and Federal Issues Liaison. Policy, RPAC, and advocacy are a strong focus in her business and work as a REALTOR® volunteer; she is involved on the national, state, and local levels. Peer recognitions include the 2020 CRS National President’s Award and the 2015 Atlanta REALTOR® of the Year. Maura is a 2016 graduate of the NAR Leadership Academy, a Platinum R RPAC investor, a member of RPAC President’s Circle, and was honored at the $50k level of the NAR RPAC Hall of Fame in 2022. Maura lives in Sandy Springs, Georgia, with her husband Ben, their Beagles Charlie, Jarvis, and Bebe.

Kenny Parcell

Meet Kenny

Kenny Parcell (ABR®, AHWD, CRS, C2EX), a REALTOR® from Spanish Fork, Utah, is the 2022 President-elect of the National Association of REALTORS®.

Kenny is broker/owner of Equity Real Estate Utah and has sold more than 3,000 homes during his 24-year career.

At the national level, Kenny served as NAR’s Vice President of Government Affairs in 2018. He was the REALTOR® Party RPAC Fundraising Liaison in 2017, Regional Vice President for Region 11 (Arizona, Colorado, Nevada, New Mexico, Utah, Wyoming) in 2016, and REALTOR® Party Director in 2015. Kenny was also the REALTOR® Party Member Involvement Liaison in 2013 and the Information, Communication, and Business Development Liaison in 2012.

In addition, Kenny has served several years on the NAR Board of Directors as well as on the Executive Committee, Finance Committee, Reserves Investment Advisory Board, and the Strategic Thinking Advisory Committee.

The Utah Association of REALTORS® (UAR) elected Kenny as president in 2011 and named him REALTOR® of the Year in 2013.

Kenny served as president of the Utah County Association of REALTORS® (UCAR) in 2008. UCAR named him REALTOR® of the Year in 2006.

REALTOR® Magazine named him as one of its 30 under 30 in 2001.

After serving a two-year mission with the Church of Latter-Day Saints in Tennessee, Kenny returned to play football for Brigham Young University, where he earned a bachelor’s degree in business in 1998.

Kenny and his wife, Heather, have four children: Kelsey, Cade, McKell, and Wyatt.

Sloane Rhoden

Meet Sloane

Sloane Rhoden, a Birmingham resident and native, is a REALTOR® with RealtySouth.

Sloane selects attributes and characteristics from her previous jobs in retail, mortgage and appraisal to create her specific voice and curate an experience for her clients. She believes in story-telling and the impact of video, practices these beliefs, and teaches classes on video for REALTORs® region-wide.

Sloane is currently serving on the Birmingham Association of Realtor’s Board of Directors and is the Jefferson/Shelby/Blount Regional Vice President with Alabama Realtors. She has served as a local committee chair (Professional Development & Young Professionals Network), Alabama Realtors Board of Director, NAR Committees, and is a 2018 Graduate of the BAR Leadership Academy.

In Sloane’s spare time, you will find her cooking, gardening, practicing yoga or as a patron of the local Birmingham fare Sloane received her Bachelor of Science degree from the University of Alabama in Finance & Marketing and has been a REALTOR® member since 2013.



Title Sponsor


Welcome Reception Sponsor


Broker Training Sponsor


Gold Sponsor