Annual Conference

Join us at the beautiful Grand Hotel in Point Clear on October 15-17, 2024!

Alabama REALTORS® Annual Conference is where industry excellence meets coastal charm! Get ready for informative sessions, professional development opportunities, and valuable networking—all set against the stunning backdrop of the Alabama coast.

Grand Hotel

the grand hotel golf resort & spa

The main activities associated with this event will be held at the Grand Hotel Golf Resort & Spa in Point Clear. You can use the link below to reserve a room at the Grand Hotel at a discounted rate, depending on room availability. AAR's hotel room block will close on September 23.

Day 01Day 02Day 03

Tuesday, October 15

11:00 AMFoundation Cornhole Tournament
Sponsored by SentriLock - Grab a teammate and join us for our 4th Annual Alabama REALTORS® Foundation fundraising event, featuring a cornhole tournament! This is a separately ticketed event, and all proceeds will benefit the Foundation.
5:30 PMWelcome Reception
Kick off the start of our 2024 Annual Conference with light hors d'oeuvres and an open bar. Included with the Annual Awards Celebration & Installation ticket. Cocktail attire is recommended for the evening.
7:00 PMAwards Celebration & Installation Dinner
Join us as we honor our outstanding REALTOR® members and inaugurate our 2025 Executive Committee. Enjoy a three-course meal paired with fine wine, and hear from our Keynote Speaker, Joan Lunden.
8:30 PMCoffee & Dessert Reception
Wind down the night with coffee, dessert, good fellowship and live music at our Annual Awards Celebration & Installation Reception! Included with Annual Awards Celebration & Installation ticket.
8:30 AMGeneral Session Welcome
Moderator Brian Copeland & 2024 AAR President Senia Johnson
8:35 AMPricing Strategies: Session One
Led by Brian Copeland, this session hones home pricing strategies to help you give the consumer a full 360 view of what the market looks like.
8:45 AMFour Agent Archetypes
Led by Dean Cottrill and Lisa Piccardo. This session covers, how agents can make money through just four fundamental funnels: Networking, prospecting, converting leads and marketing. By understanding the skills, practices and tools needed for each of these four archetypes, leaders can recruit, train and retain their agents more successfully.
10:00 AMPricing Strategies: Session Two
Led by Brian Copeland, this session covers tools agents can use to educate consumers on the importance of different pricing strategies.
10:25 AMHow to Close 50 Buyers
Led by Harrison Beacher, dive into proven tips for attracting, converting, and closing buyer transactions, backed by essential mathematical insights to achieve the coveted 50 closures milestone. Learn the art of acing your buyer presentation, covering key aspects from opening conversations to effective closing techniques.
11:25 AMLunch & Keynote Speaker
Enjoy lunch and a giveaway. Afterwards, hear from a special guest speaker!
12:55 PMHow to Tackle the New Market with Confidence
Led by Debbie Holloway, this session will unveil strategies to cultivate stronger client relationships, bolster your referral network, optimize your investments for maximum returns, and refine your business process.
3:00 PMExplore the Mobile Bay Area
Explore the beautiful Mobile Bay area on your own!
5:30 PMMajor Investor Reception
This reception is reserved for ARPAC Major Investors.
8:30 AMBroker Breakfast
Join us for breakfast, networking, and informative sessions reserved exclusively for Brokers and Associate Brokers.
9:00 AM7 Key Areas of Profitability
Led by Dean Cottrill and Lisa Piccardo. With tightening margins and slowing volume, leaders must relentlessly scrutinize their key metrics and find ways to make small tweaks with big impacts to their top and bottom lines. Brokerage and team leaders learn how to analyze and optimize agent net gain and churn, production, expenses, commission rates and more.
10:00 AMLegal & Advocacy Updates
Receive an update on the latest legal and advocacy developments affecting you and your business.


Joan Lunden

Harrison Beacher

Brian Copeland

Debbie Holloway


Dean Cottrill



Interested in becoming a sponsor? Contact Madeline Roth at (334)-386-5345 or for more information.




Alliance Insurance Group

Carr, Riggs, & Ingram


Ticket Information

Each portion of the conference is separately ticketed, meaning you can pick and choose exactly how you’d like to enjoy the conference.

Each portion of the conference is separately ticketed, meaning you can pick and choose exactly how you’d like to enjoy the conference.


General Session

Includes lunch and a special guest speaker.


Annual Awards Celebration & Installation

Includes admission to Welcome Reception, three-course meal, and Coffee & Dessert Reception featuring live music.


Broker Breakfast

This portion of the conference is reserved exclusively for Brokers and Associate Brokers. Includes breakfast, networking, a legal advocacy update, and a guest speaker.


Alabama REALTORS® Foundation Cornhole Tournament

One ticket is for a two-man team. All proceeds benefit the Alabama REALTORS® Foundation. Includes lunch, drinks, and t-shirt.


Cornhole Tournament Spectator

Includes lunch, drinks, & t-shirt. Only those with spectator tickets can gain access to the tournament.


Ready to
have a grand time?

Follow the button below to register. We can't wait to see you there!

Annual Conference