


Alabama REALTORS® Annual Conference is a must-attend opportunity to network with top industry leaders, master skills that lead to success, and learn about trends that will change how you do business. This year’s conference offers the perfect mix of business and pleasure, providing informative sessions, professional development, and a chance to network with other real estate professionals, all while being at the beach!
Annual Conference will be held on October 17-19, 2023 in beautiful Gulf Shores, Alabama at The Lodge at Gulf State Park.






11:00 am
Foundation Cornhole Tournament
Sponsored by SentriLock
Grab a teammate and join us on the beach for our 3rd Annual Alabama REALTORS® Foundation fundraising event, featuring a cornhole tournament! This is a separately ticketed event, and all proceeds will go to the Foundation.
5:30 pm
Welcome Reception
Kick off the start of our 2023 Annual Conference with light hors d'oeuvres and an open bar. Included with the Annual Awards Celebration & Installation ticket. (Cocktail attire.)
7:00 pm
Annual Awards Celebration & Installation Dinner
Keynote Speaker Bo Jackson
Join us as we recognize our fellow REALTORS® who go above and beyond and install our 2024 Executive Committee. Includes three-course meal and wine. We will be hearing from Keynote Speaker Bo Jackson. (Cocktail attire.)
8:30 pm
Coffee & Dessert Reception
Wind down the night with coffee, dessert, good fellowship and live music at our Annual Awards Celebration & Installation Reception! Included with Annual Awards Celebration & Installation ticket. (Cocktail attire.)


8:30 am
Welcome
Moderator Maura Neill & 2023 AAR President RaJane Johnson
8:35 am
Rebooting Your Business
Speaker Elizabeth Mendenhall
Rebooting your business takes purpose and passion. What activities should you be doing and what activities should you stop doing to create a plan for the next 90 days? Join us and jumpstart your business with checklists and tips for a new start.
9:30 am
Creating the WIN: Negotiation with Style and Strategy
Speaker Maura Neill
The most successful negotiators get the best outcomes for clients by thinking outside the box. This session pushes you out of your comfort zone to think differently. We’ll explore the impacts of perception versus reality on the transaction and how emotional intelligence affects the negotiation process. You’ll walk away with fresh, new approaches and innovative options for even the most difficult negotiation. Maura is a graduate of the Harvard Negotiation Institute at Harvard Law.
10:30 am
Looking Ahead to 2024
Speaker Elizabeth Mendenhall
Hear from the National Association of REALTORS® 2018 President for inspiration and motivation for your most successful year yet.
11:00 am
Lunch & Keynote Speaker
Featuring Special Guest Speaker Logan Mohtashami
12:40 pm
Adapting to the Changing Demand
Speaker Kenya Burrell-VanWormer
Now more than ever, it is important to stay adaptable and resilient. Building a successful business strategy requires bold moves and new ideas. We will explore how to improve agility and make informed strategic decisions. This session will focus on:
- The Basics: 5 Simple Principles
- Purpose Driven Realignment
- The Importance of Having a Growth Mindset
- Strategies for Marketing
1:30 pm
AI, ChatGPT, & Real Estate
Speaker Craig Grant
In this session, we will explore the concept of Artificial Intelligence (AI), its applications in your real estate business and everyday life, as well as the legal and ethical implications. By the end of this session, you will gain a better understanding of this rapidly-emerging technology, enabling you to stay ahead of the curve, enhance your overall life satisfaction, optimize your business operations and customer experience, all while ensuring ethical and compliant usage of these tools!
2:30 pm
Explore Gulf Shores
Enjoy beautiful Gulf Shores on your own!
5:30 pm
Major Investor Reception
This reception is reserved for ARPAC Major Investors.

9:00 am
Broker Best Practices & Business Training
Speaker Kenya Burrell-VanWorme
This session will help you discover new strategies and insights to develop best practices and improve business planning. The session will focus on:
- Your Value and Impact as a Leader
- Rethinking Your Business Model: The Brokerage of the Future and Teams
- Communication Skills: How we Frame Our Language
- Skills to Accelerate Your Business

Each portion of the conference is separately ticketed.



The main activities associated with this event will be held at The Lodge at Gulf State Park, a Hilton Hotel. The Alabama REALTORS® room block at the Lodge is now closed. You can use the link below to reserve a room at The Lodge at Gulf State Park at the standard rate depending on room availability.
Please note: AAR staff cannot assist with making your hotel reservations.

Interested in becoming a sponsor? Contact Madeline Roth at (334)-386-5345 or madeline@alabamarealtors.com for more information.
Thank You to Our Sponsors!

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