REALTORS® in Alabama have an abundance of tools available to help them build their business and inform their clients.  From social media services to virtual staging services, hundreds of apps and subscriptions offer to transform your sales and listings with a limited free service, monthly, or annual fee.  Information is a REALTOR’s® most valuable tool and the Alabama Association of REALTORS® makes timely market data and expert analysis available free to members every month.

The Alabama Economic and Real Estate Report is a statistics report produced by the Alabama Association of REALTORS® and their team of economists monthly and annually.  The report is a powerful real estate market research tool that offers concise real estate data and charts to make you an expert on market conditions in Alabama.  Investing a few minutes each month to download and read the report will empower you to impress potential listing clients; educate sellers on market conditions affecting the pricing of their home and expectations for days on market; help buyers make informed offers; and boost your marketing strategies with downloadable graphics featuring up-to-date housing market data.   Here are just a few ways to incorporate market data in your recipe for real estate success.

Graphics communicate quickly and effectively.  AAR’s downloadable graphics will enhance your social media posts and inform potential clients about changes or improvements in sales prices, days on market, sales volume, and active listings.  The immediacy of the data is valuable to both buyers and sellers considering when to list or buy.  Facebook, Instagram and X (formerly Twitter) are perfect sites for graphics and even more valuable when you link them to your website for more information.

Personalize graphics with your comments and perspective to show clients that you are on top of changing market conditions.   

Clients are thirsty for information and AAR’s monthly report offers the perfect mix of stats, analysis, and a dash of forecasts to quench their thirst.  Use emails and listing presentations to feature market data, graphics and AAR’s analysis using layman’s terms.  The Alabama Economic and Real Estate Report is reader friendly with minimal industry jargon.  Timely information can be just the boost clients need to list or buy and will paint a realistic picture of what to expect in terms of prices and potential offers.

REALTORS® are the experts when it comes to pricing new listings and crafting successful offers, but clients may find your advice hard to swallow if it doesn’t mesh with their expectations.  AAR’s market report helps you manage client expectations by painting a clear and data-driven picture of realistic market conditions in Alabama and can support your recommendations for pricing and offers.  Of course, your local market conditions may differ from the statewide data, so incorporate your local information to complement state market data.  Your clients will be impressed that you are on top of both local and state market conditions and you will win their trust as a real estate expert.

The Alabama Economic and Real Estate Report is available just after the 20^th of each month.  Bookmark this report link and set up a calendar reminder to check for new releases each month.  Remember, like any tool, the report is only effective if you use it.