Networking is a critical part of growing your real estate business. Whether it’s connecting with clients, generating leads, establishing referral partnerships, or getting involved in your community, relationships are truly at the heart of this industry. If you’re an introvert, the idea of putting yourself out there and striking up conversations with strangers can feel overwhelming. 

The good news is that you don’t need to transform into a social butterfly to succeed at networking. With the right approach, introverts can make connections and build relationships in ways that feel comfortable and natural.  

Before attending any networking event, spend just a few minutes reviewing the agenda and the guest list, if available. Think of a few simple conversation starters or questions like “What brought you to this event?” or “How long have you been in real estate?” Having just a couple of topics on hand can make starting conversations with strangers feel less stressful.  

Also, consider preparing a short personal “intro” or elevator pitch. Nothing too “salesy;” just a quick way to introduce who you are and what you do so you don’t feel put on the spot when someone asks.  

For introverts, attending any type of large function alone can feel intimidating. That’s why partnering with a colleague or friend can be a smart strategy. Having someone by your side helps ease anxiety and gives you a built-in support system throughout the event. 

If you do choose to “team up,” be careful not to rely too heavily on your partner. The goal is to reach beyond your comfort zone while meeting new people and expanding your network.

Remember, large events aren’t the only way to network. Many people might prefer one-on-one or small group settings. Suggest meeting for coffee or a quick lunch to get to know someone better. This type of low-pressure environment allows your strengths—like listening and thoughtful conversation—to really shine. 

Social media can be a powerful tool for networking, especially for those who may feel more comfortable connecting online before meeting face-to-face 

Start by engaging with others in your industry: comment on their posts, share thoughtful insights, or react to updates. You can also use direct messages to kick off casual conversations. A friendly note like, “I really appreciated your recent post on open house tips. Such great advice!” can be a simple way to begin a dialogue. These small connections make future in-person meetings more natural, since you’ve already set the foundation.  

Networking doesn’t have to be an all-or-nothing effort. Set a goal to introduce yourself to three new people, exchange contact information with at least one person, or simply stay for 45 minutes. These smaller objectives make the experience feel more doable and less stressful, especially if you’re new to networking or naturally introverted.  

Networking events can be mentally draining, especially for people who may find constant social interaction stressful. However, it’s perfectly okay to take a step back. Most events offer flexibility and natural downtime, so don’t hesitate to excuse yourself for a few minutes. Step outside, find a quiet corner, grab some water, or even check your phone to reset. 

One of the greatest strengths introverts bring to networking is the ability to connect on a deeper, more meaningful level. Use that to your advantage by following up with genuine, personalized messages. A thoughtful note, like, "I really enjoyed our chat about smart design trends. Thanks again for the inspiring conversation!” can leave a lasting impression and open the door for future conversations or collaborations.  

Volunteering is a fantastic way to network without the pressure of traditional social settings like mixers or happy hours. Having a defined role can provide some structure, making it easier to engage with others in a low-pressure way. Whether you’re helping with event setup, managing check-in, handing out materials, or guiding attendees, your role gives you a reason to interact with others, and that often leads to organic conversations. 

Networking doesn’t have to feel fake or exhausting. By choosing strategies that suit your personality and pacing yourself thoughtfully, you can build strong, lasting connections that grow your business without leaving you drained or overwhelmed.