The Robert Jemison Award honors REALTORS® who have devoted at least 15 years to elevating their profession, the Alabama Association of REALTORS®, and their local association. This year’s recipient, Deborah Lucas Robinson, exemplifies that commitment through decades of service, mentorship, and leadership across Alabama’s real estate community.

Robinson started her real estate career after her own homebuying experience revealed the critical importance of attentive, thoughtful guidance. That moment shaped her long-lasting approach: every client deserves exceptional care, regardless of background or how many times they’ve bought or sold a home.

"My number one goal has always been to offer the absolute best service I can," she said. "Every transaction is unique and deserves to be treated that way."

Her dedication extends far beyond her client work. Over the years, Robinson has become a trusted mentor to fellow REALTORS®, known for blending experience, ethics, and encouragement. Colleagues often turn to her for perspective — something she sees as an essential part of the profession.

"Real estate is so much more than putting a sign in a yard," she said. "If you’re too busy to give back, you’re too busy to be a successful REALTOR®."

With time, as she deepened her involvement with the Women’s Council of REALTORS® and other industry organizations, her consistency and willingness to serve positioned her for ongoing leadership. That path led to a historic milestone when she became the first African American to serve as president of the Mobile Area Association of REALTORS® in its 100-year history.

Her service expands statewide, as well. Robinson serves as a Commissioner on the Alabama Real Estate Commission, a role appointed by the governor of Alabama and one that allows her to help guide licensing and professional standards for licensees across the state.

Despite this long record of service, receiving the Robert Jemison Award came as a complete surprise. Encouraged by colleagues to attend the award ceremony, she listened to the recipient's introduction and recognized many of the organizations mentioned — but never imagined her name would follow. 

"I was totally blown away. When they said my name, I couldn’t believe it," she said. "It touched my heart."

Despite all of her accomplishments, Robinson repeatedly returns to the moment that keeps her grounded: seeing the face of someone who never thought homeownership was possible.

"When you hand them the key, and you know you played a part — it becomes your why," she said.